I'm sitting in a panel moderated by
Guy Kawasaki and he wanted the panel to be women only, which got me to think about the different type of women entrepreneurs there are.
Firstly, many women entrepreneurs I meet seem to run a business geared towards other women. Most of the women on this panel had businesses that target women. This isn't a problem at all. If anything, it can be a smart thing. My mom, for example, makes clothing for women not just because she knows that business best, but because it makes more money than men's clothing does.
Whenever I'm introduced to a female entrepreneur, it's almost as if I'm expected to make friends with them. I don't make friends with many women in business and tech for some reason, but there shouldn't be anything wrong with this. To the guys: just because you're a guy doesn't mean you'll automatically click with other guy entrepreneurs! Same thing applies to girls. When I meet a new girl, I see if they fit into the following categories. If they do, fine. If not, better. Personally, I dislike the idea of girls who fit into cookie cutter categories, but there are so few of us who can truly be considered unique. Here are the stereotypical categories that I commonly see:
1) The geeks: I meet many girls who are incredibly friendly, but they're geeks. They spend the majority of their time working, working, and working. I find it hard to click with the hardcore female geeks because they don't believe in fashion or partying. You may not see many of these girls because they're so incredibly sheltered.
2) The blogger chicks: These girls may or may not have a functional business, but they sure know how to write! They often attract overly obsessed and sketchy guys. I can safely say that these are the girls you're probably most exposed to. Such blogger chicks include the likes of ijustine.
3) The suits: For some reason, men in suits have an intimidating vibe behind them. They don't know jack about technology, but they sure know how to talk. Women in suits can be no different. Meg Whitman, for example, was CEO of eBay.com and is probably incapable of installing a simple PHP script. She's 100% the business type and she does a great job at this, but you don't see a sense of fun or girliness in this type of girl.
So you ask, where do I fit in? Where do my favorite women entrepreneurs fit in? From what people tell me, I can fit into one of these or all of these. Back in computer camp days (yes I used to be a total dork) I would definitely place myself as a geek. Last year when I had no company in the works, I was a blogger chick. Now, I'm seeing myself more and more as all of the above. The girls I generally click with fit into multiple categories. The hardcore geeks have no social life. The absolute hardcore blogger chicks have no aspiration to have a career. The suits come off as being too elitist.
Let's look at a real life example:
Patricia Handschiegel. I have so much respect for her as a female entrepreneur because she's a hard worker, yet she's fun and enthusiastic about managing a good work/life balance. Cheers to her recent sale of
StyleDiary.net! If only there were more entrepreneurs like her out in the world...
The absolute biggest problem for female entrepreneurs is perception. The above categories can apply to guys to some extent. The popular stereotypes are guy geeks, surfer dudes, and elitist men. In the media, you mainly see the stereotypes. For girls, you mainly hear only about blogger chicks. For guys, you see all of the above categories. If the fun and brilliant female entrepreneurs got some more exposure, we would definitely see more women entrepreneurs out there.
Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore in college. She's currently the founder of a startup, managing editor at Startupism.com, and Jessicamah.com. In her free time, she enjoys the prospect of being an underage angel investor while partying like a rock star. (and traveling to random cities and checking into hotels while being underage)