Hearing that hurt more than having teeth pulled, but it was for the good of humanity. It made me realize that most people refrain themselves from giving you negative feedback because they want to support you. If you have any relationship with the person you're asking feedback from, they'll find good things to say about your business idea, even if it's a lard of crap. As an entrepreneur, it's your job to get them out of this comfort zone, telling you the brutal truth.

Not only are people too nice when it comes to getting feedback on our business ideas, but many of us sub-consciously seek out "constructive advice" from people who we know are going to give us positive feedback. When someone compliments our idea, it's tempting to move onto getting more "constructive feedback" from other friends who we know will pat us on the back.

When starting a new company, you have the entire entrepreneurial community on your side. "Your idea is fantastic, and you should ignore all of the naysayers!" But I'm going to suggest something different: Instead of ignoring them, talk to as many of them as possible, and figure out why your business could potentially fail. By doing so, you'll be able to anticipate pitfalls that you can then account for. Not to mention, you'll be better able to sway the minds of people who would otherwise be skeptical of you and your idea.

People are too nice. Friends and colleagues will praise you for your entrepreneurial ambition, even if they sub-consiously think your idea sucks. I speak from experience -- when a good friend of mine pitches a business idea to me, I'm tempted to think only about the positives. It's my friend, so I want to uplift his or her sprits! But upon greater thought, I realize how flawed the business is, and I wish my entrepreneur friend knew what I thought.

I've been working on a stupid business idea for the past few weeks, and I've been so pumped about it after getting positive feedback from most of the people I talk to. But just this week, I pitched the idea to my mom. As a successful entrepreneur, I thought she'd be able to give good constructive feedback. And "constructive feedback" she gave. Within 10 seconds, she was able to give me a dozen reasons for why my business idea is flawed, and for why I lack needed experience to see it through.

I thought three things: 1) "Wow, my idea sucks", 2) "Wow, I'm a failure for an entrepreneur", and 3) "Wow, my mom's doing a fricken good job at convincing me not to drop out of college". I cried my brains out from thoughts of being a failure, then recovered with newfound knowledge on how to actually improve on my business. And of course, with renewed motivation to prove naysayers (like my mom) wrong.

Nobody wants to hear how much their idea sucks, and that's because most naysayers are shitty at providing constructive criticism. The last time my mom criticized my entrepreneurial abilities, we were driving to the airport. I remember wanting to jump out of the car rather than to hear her tear apart my dreams. I told my mom, "Why do you hate me so much?!" As an entrepreneur, you probably understand that having someone tell you that your idea sucks is analogous to being made fun of in middle school. You feel like you're hot shit, and then moments later, you realize that you're a loser who didn't know any better.

So suck it up. The best criticism acts like a slap in the face, and you realize that you're dreaming stupidity by thinking that you and your business is great. Maybe I'm a masochist, but I like it when my friends (and mom) tell me the fundamental flaws behind my business. As a smart entrepreneur, drag your friends to their feet and have them offer legitimate reasons for why your business could fail. With a sense of humor in all of this, you'll ultimately be a better entrepreneur, with answers for everyone who questions the purpose of your company's existence.

1) Ignore the customers and they'll flock to the competitor. When I board an airplane, I expect the pilot to greet me. (thank you, Jetblue) When I buy my clothing from Barney's, I expect store assistants to help me with figuring out what I want to buy. When the help isn't there, I'll just cross the street and buy from the better company.

True story: I was looking for sun glasses in a shopping mall, and I was prepared to buy. I walked in, but the store assistant was too busy tooling around with his Facebook, so I left. I went to the store next door and spent $400 because the man at the door greeted me and gave me his honest feedback on which sunglasses looked good and which didn't. Lesson of the story, always talk to your customers.

2) Ignore your customers and miss out on what they're actually looking for. Company executives are apparently so busy working on their companies that they have little time to solicit the feedback of customers. Problem is, how are the execs to know what's working and what isn't? I think a great example would be Mattel: they sell Barbie dolls to preteen girls, but the execs are probably in their 40's. Unfortunately, girls don't aspire to elegantly dressed dolls anymore. How are the execs to know that the girls of today aspire to be anorexic sluts? Without the constant feedback, the execs would never have known this!

3) Talking to users = Making new friends. I love it when people talk to their users, whether it be about the product or about nothing at all. Hair stylists do this best: You're stuck in a chair and they're cutting your hair. What else is there to do besides talk to the hair stylist about the latest gossip on Valleywag? Encourage casual contact between you and your users and maybe you'll meet your most loyal word-of-mouth marketers.

All of this comes back to how I run this blog. I write a lot, but I want to hear from readers. Matter of fact, this blog post was inspired by a blog reader! Without the feedback, I wouldn't know what you guys wanted to hear. As always, please feel free to reach out and/or comment with your thoughts.

With much love to my passionate readers,

Jessica

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore in college.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Oy vei... firstly, eBay had been getting a lot of crap lately from angry sellers. Why?

Buyers can leave negative feedback for sellers. Sellers cannot leave negative feedback for buyers. Many sellers are outraged, showing their comments on auctionbytes. Sellers don't seem to hate the fee changes, but they absolutely despise the feedback rule. In another video, Kipp Knight and John Donahoe speak about eBay from Washington. They both speak like robots, but in person, they're as normal as can be.

And although all of the sellers are going ape-sh*t about this, I can look at things from eBay's perspective. I wanted to start a company that would be a marketplace to buy and sell services, and it would have many similarities to eBay. However, every minute change made to the system would result in major ramifications. For a site of eBay's scale, the problems are only multiplied. No matter what you do, some sellers will be unhappy. It's fact, it's nature, and it's something that eBay has been dealing with since the day it was launched.

This change represents the first of many by the new CEO, John Donahoe. It took me a long time to make the mental connection: but basically, I had lunch with the guy back in July! I was in Boston, looking for a place to eat lunch at the eBay LIVE conference. I didn't know anybody, but this very friendly guy asked me to sit down with him. We chatted, talked about many topics that had absolutely nothing to do with eBay, and wished each other well. Ends up that the guy (at the time) was the President of eBay Marketplaces! I honestly had no clue until the end of lunch, at which point I asked him what he did. Wow, I'm pathetic. But in any event, I'll advocate for him: He's interested in his users, he wants to learn about the issues they're facing with eBay, and figure out creative solutions to them. That's one of the most important assets that a CEO can have. Although he may sound like a robot and (somewhat fake) in his public speeches, he's nothing like it in person.

I'll try to contact him and get a follow-up on this. On another note, 10 minutes before meeting John, I also ran into the President of Stubhub. Purely accidental, I promise! We were on the escalator and we said hey whats up blah blah blah. Anyway, more to come!

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore in college. She's currently the founder of a startup, managing editor at Startupism.com, and Jessicamah.com. In her free time, she enjoys the prospect of being an underage angel investor while partying like a rock star.