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I'm super picky with companies! Why and how I'll choose my summer internship.

Update: I've received over a dozen emails and phone calls from companies who want me as an intern this summer. I'm inching towards the final phases of my search, and plan on making a final decision by the evening of May 1st. Thanks for all of your support and encouragement!

The past few days have been intense! In a nutshell, I've been looking at an internship -- yes, a JOB with a real COMPANY. It's come to my stark realization that I never thought about working for a company not so much because I thought corporations were dumb, but because there are few places that would allow me to explore my own projects. In other words, I would only work for a company that allowed me to be an entrepreneur within the company. While there aren't many companies with such a culture, I've started to look at a few companies that prosper on having creative and fast moving "intra-preneurs." My partial list includes Ning, Six Apart, PBWiki, and Ustream.

Of course, being that I'm bratty Jessica Mah, I'm super picky with the companies I would want to deal with. Here are my thoughts and reasoning behind the companies I've talked with so far:

1) I'm picky with the companies I interview with, and I immediately look for a culture fit. If anything, culture fit is the FIRST thing I look for in a company. If I'm not going to be happy there, it's not even worth a legit interview. What does culture mean? That deserves a blog post on its own, but it's so crucial for a startup to be fast-moving, communicative, open-minded, friendly, and enthusiastic. If the company has high-walled cubicles and segregated "departments," I have no interest in spending my summer there.

2) I don't accept offers from companies who don't thoroughly interview me. Sure, I think I'm a moderately smart person. However, I want to work for a company where people are brilliant. If the company doesn't bother to test my knowledge and skills, it shows that they don't take hiring seriously. With that said, if I get a job or internship offer from a company that doesn't spend the time needed to test me for culture and knowledge fit, I don't see the company as being good enough for me. Lesson: I only work for startups that make it difficult for me to get in. The next time you interview a "rockstar" prospective employee, keep this in mind.

3) Companies and employees need to give and take equally from each other. In my search for a summer internship, I'm not looking for a big name brand. I want to work for a company that lets me play around with my product management, business, and coding skills. I want to work for a company that wants me as much as I want them. One of the companies on my list offered to fly me out for a visit -- that shows a lot of dedication. It proves to me that the company wants me as bad as I want it.

4) Do programming ninjas talk to the business people? In other words, do the complaints and desires of the users get seen by the people working on the product? Sounds like a silly question, but so many companies (United Airlines among them,) don't have any connect between the customer support people and the executives who implement the changes. With that said, I like seeing companies where coders and business people are in everyday dialogue with each other. I love how Ning's customer advocate team also works in product management -- since they talk to customers everyday, they are more likely to know what changes should be made.

5) Money!!! As you've probably read before, compensation is not my #1 priority. However, it's not something that can be ignored. Living in the Bay Area this summer costs a LOT of money. I'll be paying $2000+ / month in various living costs that include food, apartment, transportation. Then I somehow need to pay off the $5,000 summer tuition bill that Stanford University is soon to send me. The startup scene is competitive -- In most cases, I want these companies just as much as they want me. If they want me to join on board, a competitive offer is definitely in order.

6) Networking, colleagues, and mentors. Last, but not least, I look for any potential to grow my network. I'm looking for executives who are well connected in Silicon Valley and beyond. I'm looking for colleagues who are open and willing to help me just as much as I'm willing to help them. With all of the companies I've applied to so far, I've either personally met an executive there or had one of my friends refer me. Never underestimate the power of a personal network!

With that said, I'll keep you updated with my internship hunt. Now you know the supposedly secret thoughts on what a self proclaimed teen entrepreneur looks for in an internship! Having this summer internship won't slow me down from being an entrepreneur. It's simply a way for me to further my learning -- a way for me to figure out how fast-moving companies survive and grow.

By the time I graduate with my Bachelor's degree in two years, I'll be fully prepared to take on the world with a company of my own.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early college, Bard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Why Google shuns college dropouts and poor students

Disclaimer: I am by no means saying that college dropouts or students with poor grades are dumb -- I'm simply defending the hiring practices of Google and why their practices hold rational meaning to them.

There are so many little things about a prospective employee that can tell you, as the entrepreneur or hiring manager, whether or not the candidate is capable of being a reliable, long term, team player. For example, if I'm hiring a person, I'm going to look at how many schools this person went to and whether or not s/he graduated. I'm going to look at his/her smoking habits. I'm going to look at how long this person remained at his or her last few jobs. If I'm hiring manager for a company like Google, which receives thousands of resumes daily, I'll quickly eliminate people who didn't get a college degree, who smoke on a daily basis, and who weren't able to keep a job for more than two years because each show a lack of commitment and/or a preference for short term over long term goals. There are so many brilliant people who don’t have college degrees, but it takes much longer to screen these people for commitment. I don't think companies like Google care about what you learned in college so much as they care about your desire to stay with a company for more than a few months. They want employees who are able to work on projects that they aren't necessarily in love with.

Many people critique Google for looking at college transcripts, but I'm going to defend them on this for several reasons:

1) High GPAs show the ability to do everything (besides business/computer science), and this is often a good measure for what happens in the workplace. This isn't to say that dropouts are unable to prosper at a company like Google, but it's an easier way to weed out the definite slackers.

2) A transcript allows Google to see what kind of courses you took. Did you only take computer science classes? Did you stick with your Jazz Ensemble for all four years, or did you join in and out depending on the semester? Are there any independent studies? All of these gives clues as to who the person is and what their commitment to their studies are. Maybe you took a class in philosophy which you had absolutely no interest in whatsoever, but were you able to get at least a B?

3) I hate to say it, but looking at college transcripts is an easy way to weed people out. If you're running an amazing company, you'll get thousands upon thousands of transcripts, and you can't possibly take everyone. By weeding out college dropouts and those with poor grades, it's much easier to focus on those who are likely to succeed in a large company.

As Seth Godin often says on his blog that resumes give a reason for companies to reject you, which is exactly why Google asks for them in the first place. It makes the hiring process much better for them! For those of you who don't have a college degree or resume, find people to hire you based on something you did. Through keeping this blog, I've received many recruitment emails from technology companies. Although I'm yet to receive my college diploma, I'd feel reluctant to hire someone without a college diploma unless s/he has solid work experience to compensate. Even a college diploma is no longer enough to hire somebody. I'll take this even further to say, if I receive an offer to work for a company without an interview and review of my past experiences, I would feel reluctant to join because it shows something about how smart my colleagues in this company may be.

The moral of this story: If you think rationally about it, Google has a reason to recruit people in the way that they do. Fewer people leave the company not just because they offer amazing job benefits, but because they attract people who are more likely to stick it out and see the good in whatever they're working on. Most of the people I know at Yahoo are high school or college dropouts, and most of them are seriously contemplating leaving their job. While Yahoo is yet to better their job benefits, hiring committed people from the onset is often a significant part of the battle.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early college, Bard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Nerds

Since childhood, I've associated computer science with geeky and socially inept little boys, and for rational reason: because all of the computer geeks I knew were in fact geeky and socially inept little boys! But as I mentioned in my previous post about computer camp, I've wanted to go into tech from an early age -- before the idea of entrepreneurship ever occurred to me. However, as I became less socially inept, I began associating myself with the non-geeks. The jocks! The cheerleaders!

People often ask me if I feel as if I'm being taken advantaged of, or if being a girl makes things more difficult. No and yes -- I don't feel as if guys are mean to girls in computer science. If anything, guys are more willing to help a cute girl debug her code for obvious reason. But is it more difficult? From a social standpoint, definitely. Most girls in tech are podcasters or videobloggers -- Veronica Belmont, Julia Allison, and Alana Taylor among them. They're all great people, amazing at what they do, but that leaves few girls who are hardcore geeks. There aren't many girls starting their own companies. It's almost expected that I go into community or marketing, but I've since decided to go against these societal expectations.

I'm now at a crossroads in my educational career because I need to decide my major. Do I major in computer science, economics, international relations, or what? As a friend of mine mentioned, what if I'm terrible at computer science or what if I'm terrible at economics? The educational path I choose will determine the people I associate with in my classes. The computer science program at Simon's Rock attracts the uber geeks, whereas the economics program attracts the more popular kids. Why does this matter so much? Because I see education as being more than what's learned in the classroom -- it's the independent projects that I would start with my classmates. It affects my social life, which matters more than you might think for girls. Regardless as to what major I choose, I'll plan on surrounding myself with both econ and comp sci people.

As time goes by, the negative image of computer science and geeks will fade away. With more "socially capable" individuals in computer science, people like myself will feel more inclined to choose a math or science related subject as a major. I met Leah Culver at a dinner in Amsterdam, and her story is inspiring. She went to school thinking that she'd go into art or graphic design, and left with a degree in computer science. She did what she felt passionate about, and others like myself will follow in a similar path. Just last week, I met a girl through my blog named Cassie Wallender, who also began college at age 16 and took up programming and business from an early age. In the coming few years, we'll hopefully see more and more girls flooding the halls of science departments!

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early college, Bard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Money hungry entrepreneurs

This post was inspired by a discussion in my psychology class about how money doesn't buy happiness

Few of us are born entrepreneurial. We're geeks! We're engineers. We love computers, we love programming, and we've known this from an incredibly early age. Many people ask me when did I get into this geeky entrepreneur stuff. Well, easy! I remember tinkering with my Windows 3.1 desktop since kindergarten days. Daddy would teach me how to use the control panel, how to install/uninstall my kindergarten computer games, and I got hooked. I went to computer camp starting in 5th grade and started coding in C and C++. I didn't know that I'd one day call myself an entrepreneur. Ask the Google guys or Bill Gates what they were doing in elementary school and they'd probably reply with something quite similar. All of them stumbled on doing their entrepreneurial ventures not so much for the purpose of getting rich, but rather because they truly wanted to pursue their own projects and interests. The money is great, but the means are even greater.

This precisely answers why multi-level-marketers are NOT entrepreneurs: they don't care about what they're doing or what they're selling. They're obsessed with the idea of getting rich, and the means of getting there doesn't matter. They aren't invested in the process of creating a business and few of them are capable of it anyway. To start a company based on the idea of getting rich is probably not in your best interest for two reasons:

1) High expectations = high likelihood of being disappointed. Chances are, your business is going to fail. I know plenty of successful entrepreneurs who start new companies that fail, but with low expectations, they're able to get on their feet and start anew. If my expectations for starting a company are to have a good learning experience, there's no way that I can fail.

2) Money seeking entrepreneurs often fail because they over-plan, over-expect, over-demand, etc.. For small web/tech startups, it makes most sense to get a startup off the ground without much planning. If it fails, great. If it doesn't, even better! Plans are good for thinking things out, but they're often irrelevant because your company is likely to go in different directions from originally planned.

Entrepreneurs in business solely for money will hate their jobs. They'll get bored and impatient until they cash out their millions. Because of their disinterest in the means, these money seeking "entrepreneurs" prioritize short term gain over long term benefits. The term "money doesn't buy happiness" has some truth to it -- sure, money is what all entrepreneurs inevitably want, but it comes down to whether or not they're interested in the process of creating a project and turning it into a business in order to better pursue their interests.

Real life example: For the project that I just announced I was starting, one of my partners was thinking about planning things out and revenue models and all of that jazz - but personally, neither me nor my cousin are interested in that. We just want to make something new and awesome. I'll take care of the business development and revenue, but only because that's something I have A LOT of fun doing.

The point is, we didn't start or end as "entrepreneurs." True entrepreneurs always had a love for doing what they do, and they decided to be entrepreneurial because it gave them more opportunities to explore their interests and to create cool things. They care about money, but wealth isn't a requirement for entrepreneurs to want to start companies. Keep this in mind before you start your next company.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early college, Bard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Companies win, lose, or go nowhere. Going nowhere is the absolute worst.

The following post was inspired by a breakfast conversation I recently had with a successful entrepreneur:

If there's a single thing you should take away from business school, it is to ignore sunk costs If your company is going nowhere, cut your losses and move on.

There are three things that could happen to your company: 1) It can succeed by going IPO, getting acquired, or by making a modest profit. 2) It can fail. 3) It could go nowhere. The absolute worst thing that can happen to for it to go nowhere. Few thoughts:

Firstly, it's widely agreed that entrepreneurship is best while young. You're the most ripe for doing business from the second you finish school up until your mid-late 30s because you have less to lose. At a younger age, you're more connected to what's going on in the industries you're associated with. If you start a company in your early 20s and the company drags on for more than a few years, you're wasting precious time. If you don't see lots and lots of growth or if your company's not bringing in cash, cut your losses within a few months of starting the company and move on to the next opportunity.

If your company lacks a business model, yet it continues to grow, you should have the option to sell out. Matter of fact, you should probably think long and hard about selling such a business after two to three years of working on it. If you had a serious business model that proved to be effective, this would be different. Given that the company is (supposedly) growing, you'll probably be getting acquisition offers left and right. What's important is that you always have the option to sell. The discussion of selling a company will vary from person to person. There is no correct way to do this, because while some entrepreneurs prefer to exit early, others prefer to create businesses for the long term.

Remember when Mark Zuckerberg was offered billions by Yahoo to sell Facebook? Many of us critiqued him for not selling, because the future of Facebook was unknown. Most of us would kill to sell our company for even a few million! But his reasons for not selling probably weren't monetary related. If Zuck had $2B VS $20B, the course of his life wouldn't change all that much. He wants to build a true business for the long run, and selling out to yahoo would be premature. As long as Facebook continues to grow, he has the option to exit.

For other companies that either aren't growing or aren't finding a way to exit, cut your losses sooner rather than later. If you start a company and within three months, you realize that you don't click with your co-founder, get out. He or she is wasting your irreplaceable time and energy.

Even if you know that it's time to get out, it can be incredibly difficult to sell. After all, you've been growing your business as if you were raising a child. Sending your child to college is always difficult -- sending your child to college years before the average child goes is even more difficult. I see selling businesses in a very similar light. It's different from person to person, and when the time is right, you'll know when to exit.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early collegeBard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Every company needs a big, hairy, audacious goal!

The following post was inspired by Jim Collins, author of best selling books Built to Last & From Good to Great

A big hairy audacious goal (BHAG) is something everybody and every organization should have because it creates a goal to aspire to. It creates meaning for yourself and your colleagues. It gives you a sense of purpose! Without a big hairy audacious goal, how does one motivate him or herself to do remarkable things in life?

When I was thirteen years old, my first BHAG was to setup a cool company. My last company thrived on the fact that it was run by 13/14/15 year olds. Once we had something going, we reset our BHAG to owning a rack full of servers. After that, we reset a BHAG to getting an entire cage at multiple datacenters, and that's about when we died. It was good that there was a mental gap between our confidence, wisdom, and capability for taking risk. In other words, young kids are ignorant. Setting a BHAG is fun and motivating, regardless of how stupid or farfetched the goal may be. In fact, that's the point! If we had gone through the conventional planning of business, we wouldn't have started a company until graduating from college. I probably wouldn't have gotten into early college. I probably wouldn't have decided to start a blog that's based on my few experiences. I probably wouldn't have had the pleasure of meeting all of you!

Big hairy audacious goals don't have to be limited to business. Apply this to your personal life. Do the non conventional because it'll foster your motivation and success. The idea of going to college early sounded outlandish to my parents and my friends, but that was precisely the point. If they had supported me on making the change, it wouldn’t be a big hairy audacious goal, now would it?

Of course, if the goal is achieved, there no longer is a BHAG. Once achieved, it's time to set a new goal -- perhaps this is the reason why entrepreneurs are "never satisfied," regardless of the success they previously achieved. So let's say I run a company called Powerset and my goal is to oust Google from the search market. Once I've succeeded in doing this, it's time to set a new goal -- perhaps, to oust the leader in online advetising -- and after that, to oust the leader in online entertainment… etc.

Of course, sometimes it's reckless to go for your big hairy audacious goal. A lot of the time, the critics are right in that the product you want to create will go nowhere, depending on the capabilities of your team. If I ever faced such an issue, I would turn to my "board of life." (click here if you don't know what the super important board of life is) I'd see what they thought about my BHAG, and I would ask what's needed in order to execute on my outlandish vision.

Once you've established what your BHAG is, YOU NEED TO COMMIT TO IT. Set milestones. Make sure your team meets those milestones. I set a BHAG to own my own datacenter within 3 years of starting the company. I invested 80% of the company's profits towards buying assets and renting DC space. Of course, we failed at achieving the BHAG, but at least we died trying. As I'll mention in another post, there are a few things a company can do: 1) grow, 2) fail, and 3) go nowhere. Going nowhere is by far the worst. Not growing is not an option for me. The opportunity cost in going nowhere exceeds any cost of failing. So we chose to sell out prematurely, thus failing. It was unfortunately the right choice to make based on the circumstances.

Committing to a BHAG is obviously 1000X harder than setting the BHAG. You're putting your money on the line. You're putting your business on the line. You're putting your personal well being on the line, and it's a tough commitment to make. Unfortunately, I don't know how to teach someone to feel content when committing to a BHAG. It just has to be done, and if it doesn't get done, you're going to find yourself paying a much heavier opportunity cost. True entrepreneurs are willing to make these commitments. If you’re not willing to make such a commitment, I suggest you join one of those multi-level-marketing schemes.

It's important that BHAGS take on a life of their own. They must be goals in themselves that your team members will always seek to achieve. The main question is, will the BHAG outlast the leader? This poses a problem for super charismatic leaders, or overly-demanding disciplinarians. At that point, the goal is to satisfy the leader -- not to reach the goal. Perhaps this is precisely why over-protective parents are ineffective in parenting. Children do what the parent says, but they don't understand the underlying goals and purposes for achieving those goals. Once the leader (or in this case the parent) is gone, there's no longer a sense of purpose.

If you don't currently have a BHAG in your life, set one now. Matter of fact, I won't let you leave this blog post until you've established at least a basic idea for what your BHAG for life may be. Think it through and remind yourself everyday how you might be a step closer towards achieving your goal.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early collegeBard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Recruiting a dream team to help with your business and life

Over the past year, I've learned a lot about successful leaders and entrepreneurs. The remarkably successful ones aren't working 247 on their businesses because they were smart enough to recruit a brilliant team for both their personal and business lives. A fellow TEDster I met this weekend told me about ways he manages his life -- he recruits experts in all fields of knowledge to assist him with his financial life, his children, his home, his vacations, his appointments, his company's technology, his company's marketing, etc… To guide his decisions in life and business, he has what he calls a "board of life." In other words, a group of remarkable individuals who feel personally invested into his future.

Firstly, no entrepreneur should be expected to know everything about business, but s/he should be able to know enough in order to recruit help from remarkable individuals in their respective fields. And if the individual is anything short of remarkable, look for someone else. Remarkable entrepreneurs don't need to be baby geniuses, but they need to be able to network with the individuals who will influence their businesses for the better. If the entrepreneur manages to hire and manage a remarkable team, s/he will have more time to devote to a personal life.

While I ran my first (failed) company, I managed to do just that. I recruited incredibly smart techies to help manage all of the issues related to my dedicated server clients while I enjoyed time on the beaches of Puerto Rico. My team didn’t exist to assist ME -- their purpose was to serve the company, and my existence was to make sure that their ideals remained that way.

This unnamed TEDster proposed the idea of having a "board of life," which caters more to the individual entrepreneurs. This board should consist of accomplished entrepreneurs and experts who feel personally invested in one's future. They'll get you the connections you need, offer you limitless personal support, and encourage you to do amazing things. In a way, I see members on my board of life as being my aunts and uncles. While it takes time to build a relationship with them, you almost have an inherent instinct from the moment you meet them as to whether or not you can provide meaning to each other. They literally feel like family in that both you and your "mentor" would go out of the way to do anything for each other. I call them "mentors" because they're far more than mentors. The TEDster I met with made clear the distinction: while mentors are there to give you sound advice, members on your board of life have a family-like relationship to you.

The ideas of recruiting a dream team can also be applied to managing one's personal life. My parents employ multiple people fulltime to manage our family's finances, home, appointments, travel, etc… In fact, I'm the only person in my family who hasn't yet taken advantage of the ideas that I'm proposing to you as I write this. Why? Because I enjoy making my own appointments. I enjoy comparing the prices between a Jetblue and a Virgin flight. I prefer to email my blog readers than to have my publicist send generic replies. I still utilize my mom's accountant and secretary, but only because it makes more practical sense for me to do so. When it comes to emailing people and managing my own schedule, nobody can do it better than me.

In the end, you need to come to terms with the fact that you're not superman. You don't know everything and you don't have the experiences and perspectives of everyone on this planet. You're hopefully smart enough to realize this -- recruit the necessary help in whatever part of life you need. By surrounding yourself with accomplished people in their respective fields, you're more likely to see your own success.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early collegeBard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Mommy, when I grow up, I want to be a consultant!

Clarification: I've received lots of emails from people (mainly consultants) who tell me that I should reconsider what I wrote. I want to reassert that I have nothing wrong with there being consultants. I've done it, and I still do it on a very part time basis. For young grads, it's a great learning experience. The distinction lies in whether or not it's a viable career for a true entrepreneur, which I suggest it is not. Companies may find value in finding a consultant to fill in for gaps in knowledge, but as I've mentioned below, they have their flaws.

There are soo many consultants out there - for business development, marketing, website design, website development, PR, etc… Over the past year or so, many of my friends/readers suggested that I do some consulting, but I've decided to stay away from that for several reasons. Here are my thoughts on the good and bad of the consulting world:

Consultants have it made!

Firstly, consultants have pretty awesome jobs and pretty thick pocketbooks. These consultants can choose their projects, work whenever they want and wherever they want, given that they meet any deadlines. They usually get paid more for short term projects than people will the same skills, working fulltime. Because of this short term commitment, they usually have the right to charge more.

Entrepreneurs are not consultants. Sounds like a pretty good life, but being a consultant just isn't an option for the true entrepreneur. The true entrepreneur has several options: create his or her own company from scratch or start a consulting company. (McKinsey and Company, for example.) In order to satisfy a real entrepreneur's needs, s/he needs to be running an actual company.

Consultants = Bad for Companies

Personally, I don't like the idea of consultants. Matter of fact, I hate it. If I was so desperate for advice, I would call up some business friends, ask my parents, or even recruit the help of my customers! (matter of fact, when my last company hit cash flow crisis, we sold out to a wealthy customer of ours!)

According to good old Wikipedia, McKinsey and Company is known to have charged its business clients upwards of $10,000 per day for a consulting team. Even $300 for a single day sounds like a lot! Critics often argue that consulting companies do not completely understand the company or the vision of the founders, compromising long term strategy for short term gains. The values of the founders may not be aligned with the consultant: for example, I personally believe that your team is the most important asset that you have, and investing into long term strategy is of the utmost importance. However, the consultant may suggest the company cut some costs that will compromise both of the above. How would my employees feel if we cut their health care as the result of these random consultants? They'd be pissed!

Real-life examples: Zappos.com and Sloan Kettering Cancer Center.

1) Zappos.com is one of the few companies I truly admire because everything they do is for the long haul. According to an old news.ycombinator.com article, they tried hiring consultants but found that it made much more sense to just hire people within the company to do everything from marketing to web development to shipping management and logistics. For example, many shoe companies would outsource customer support to India, but Zappos has all customer support representatives within the company because the goals of true employees are much more likely to align with the values of the company and its founders.

2) In another example, my dad is a supervisor in the radiological engineering department at Memorial Sloan Kettering Hospital. The hospital is best known for being among the top cancer hospitals in the world, but why? Because the people working there are amazing. My dad's priority is in fixing any x-ray machine on the property without having to bring in an outside consultant for two reasons: 1) Outside consultants would cost the hospital $300/hour - money that should be used towards helping cancer patients, and 2) Outside consultants don't care as much about the hospital's goals. The consultant wants to make the most money possible, and taking a longer time to fix a machine means a thicker pay check. My dad, however, wants the machines fixed ASAP so that doctors and patients could actually use them. It's an inconvenient truth, but insiders are much more likely to work towards their employers' goals and priorities.

The bottom line:

As an entrepreneur, being a consultant is not on my agenda. However, I could possibly see myself starting my own McKinsey and Company. (or not!) - this isn't to say that I wouldn't work at a consulting company or do consulting for a very brief period, but being a consultant is not something I see on my long-term agenda.

As an entrepreneur who ran a botched company, I would not hire consultants unless I absolutely had to. My support team of four was completely internal and they did a way better job than any outsourced person could or would do. If I ever needed to find consultants, I would call up some of my seasoned-entrepreneur-friends and recruit their advice. If I wanted something like graphics or website design advice, I'd recruit the help of my customers. The short story is, as a company, I'd stay away from consultants if any alternatives exist.

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early collegeBard College at Simon's Rock.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

Failure = Good! Without it, we'd be couch potatoes.

My young entrepreneur friend Mazy told me about a Facebook group where everybody was talking about what they would do if they knew they couldn't fail in life. In anything! Of course, the majority of the people in this group were raving about how awesome it would be not to fail, but my friends Matt and Mazy knew better: without the potential to fail, how could we motivate ourselves to do more with life? How could we feel satisfied with whatever we did? Sure, there's an exception when it comes to altruism, but with anything else in life, we would feel like empty souls.

Here's a quote from my other young entrepreneur friend, Matt:

Losing the ability to fail? I'd get depressed and eventually shrivel up and die. Failure is what makes everything worthwhile - what the hell is the point of life if there's no challenge?

I decline your offer of success.

And I also decline the offer of guaranteed success. If I knew that I'd succeed in business, I'd be settling for mediocrity. I could be super wealthy without spending any effort on my company, but I'd feel like a total shmuck. Without the chance of failure, you lose the motivation to work, you lose the desire to succeed (because you already know that you will,) and the concept of adventure is completely lost.

On the other hand, while it's good to be able to fail, it's a waste of energy to focus too much of your attention on the potential of failing. These things tend to be self-fulfilling prophesies.

If your company fails, (as the one I was just working on has) no big deal. You failed, but the company you work on that eventually succeeds will bring you much more of a reward. You would have earned it! The bottom line: The fear of failure is no reason not to try. Embrace the idea of failure, go into the real world, and do something amazing!

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore in college.

She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.

If you want me to write about your startup, bribe me!

OK, seriously. Stop spamming me with your startup pitches. Just read my blog, does it look like I'm Michael Arrington, writing about all of your new startups? No! If I want to write about you, it's probably about something you do that's super unique. That or you bribed me with your incredible friendliness. Here are a few tips on how to get me to write about you:

1) Firstly, I don't often write about startups. When I do, I fully endorse the startup or fully despise the startup. It's never something in between. Getting a blogger to write about you involves building a relationship. Most startup marketing people don't understand this concept and send generic emails to bloggers. It doesn't work! So, the best way is to send me a pointless email that tells me how awesome my blog is, even if you don't think it's that great. I've probably fallen for this dozens of times, but hey, it works!

2) Real bribes. Startup founders seem to enjoy taking me out to lunch or dinner. While I was at South by Southwest, I managed to get away without paying for a single meal. How? Well, my blog readers! Half were friends who I wanted to build a lasting connection with, the other other half were random startup founders who wanted nothing more from me but my connections and minimal influence. (no, not that many people read my blog or know who I am.)

3) Do something special and tell me about it. No, I don't mean that you should do something stupid just for attention. For those people, go to Valleywag. For startup founders who did something funny that had a real purpose and intent, let me know about it! Take for example Xobni's recruiting video, which I heard about from my friend Bryan Kennedy.

For the rest of you, I'd suggest following one of my prescribed tips above. Whether it's me or Michael Arrington who you're trying to get a hold of, you can't just send generic emails. Those end up in the spam folder. One blog reader of mine suggested that I "write them up and completely misrepresent their purpose, their name, everything!" While that idea sounds incredibly appealing, I enjoy having people not hate me. :)

More to come!

Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore in college. She's currently the founder of a startup, managing editor at Startupism.com, and Jessicamah.com. She's totally overrated and you all know it.