Mommy, when I grow up, I want to be a consultant!
Clarification: I've received lots of emails from people (mainly consultants) who tell me that I should reconsider what I wrote. I want to reassert that I have nothing wrong with there being consultants. I've done it, and I still do it on a very part time basis. For young grads, it's a great learning experience. The distinction lies in whether or not it's a viable career for a true entrepreneur, which I suggest it is not. Companies may find value in finding a consultant to fill in for gaps in knowledge, but as I've mentioned below, they have their flaws.
There are soo many consultants out there - for business development, marketing, website design, website development, PR, etc… Over the past year or so, many of my friends/readers suggested that I do some consulting, but I've decided to stay away from that for several reasons. Here are my thoughts on the good and bad of the consulting world:
Consultants have it made!
Firstly, consultants have pretty awesome jobs and pretty thick pocketbooks. These consultants can choose their projects, work whenever they want and wherever they want, given that they meet any deadlines. They usually get paid more for short term projects than people will the same skills, working fulltime. Because of this short term commitment, they usually have the right to charge more.
Entrepreneurs are not consultants.
Sounds like a pretty good life, but being a consultant just isn't an option for the true entrepreneur. The true entrepreneur has several options: create his or her own company from scratch or start a consulting company. (McKinsey and Company, for example.) In order to satisfy a real entrepreneur's needs, s/he needs to be running an actual company.
Consultants = Bad for Companies
Personally, I don't like the idea of consultants. Matter of fact, I hate it. If I was so desperate for advice, I would call up some business friends, ask my parents, or even recruit the help of my customers! (matter of fact, when my last company hit cash flow crisis, we sold out to a wealthy customer of ours!)
According to good old Wikipedia, McKinsey and Company is known to have charged its business clients upwards of $10,000 per day for a consulting team. Even $300 for a single day sounds like a lot! Critics often argue that consulting companies do not completely understand the company or the vision of the founders, compromising long term strategy for short term gains. The values of the founders may not be aligned with the consultant: for example, I personally believe that your team is the most important asset that you have, and investing into long term strategy is of the utmost importance. However, the consultant may suggest the company cut some costs that will compromise both of the above. How would my employees feel if we cut their health care as the result of these random consultants? They'd be pissed!
Real-life examples: Zappos.com and Sloan Kettering Cancer Center.
1) Zappos.com is one of the few companies I truly admire because everything they do is for the long haul. According to an old news.ycombinator.com article, they tried hiring consultants but found that it made much more sense to just hire people within the company to do everything from marketing to web development to shipping management and logistics. For example, many shoe companies would outsource customer support to India, but Zappos has all customer support representatives within the company because the goals of true employees are much more likely to align with the values of the company and its founders.
2) In another example, my dad is a supervisor in the radiological engineering department at Memorial Sloan Kettering Hospital. The hospital is best known for being among the top cancer hospitals in the world, but why? Because the people working there are amazing. My dad's priority is in fixing any x-ray machine on the property without having to bring in an outside consultant for two reasons: 1) Outside consultants would cost the hospital $300/hour - money that should be used towards helping cancer patients, and 2) Outside consultants don't care as much about the hospital's goals. The consultant wants to make the most money possible, and taking a longer time to fix a machine means a thicker pay check. My dad, however, wants the machines fixed ASAP so that doctors and patients could actually use them. It's an inconvenient truth, but insiders are much more likely to work towards their employers' goals and priorities.
The bottom line:
As an entrepreneur, being a consultant is not on my agenda. However, I could possibly see myself starting my own McKinsey and Company. (or not!) - this isn't to say that I wouldn't work at a consulting company or do consulting for a very brief period, but being a consultant is not something I see on my long-term agenda.
As an entrepreneur who ran a botched company, I would not hire consultants unless I absolutely had to. My support team of four was completely internal and they did a way better job than any outsourced person could or would do. If I ever needed to find consultants, I would call up some of my seasoned-entrepreneur-friends and recruit their advice. If I wanted something like graphics or website design advice, I'd recruit the help of my customers. The short story is, as a company, I'd stay away from consultants if any alternatives exist.
Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore at early collegeBard College at Simon's Rock. She loves chatting with fellow students, readers, and entrepreneurs, so don't hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.