Part 2: Stories from a stupid, arrogant, teenage entrepreneur
So many books talk about how entrepreneurs did this or did that, but it’s all about the team. I didn’t do jack compared to my counterparts. I found a few super motivated kids my age who wanted to join in on the business venture, and we split the work out depending on where our skill sets were. I did business, sales, marketing, and intermediate level tech support. Alan was a hardcore techy. Tyler filled in for both me and Alan. This brings me to my next lesson from when I supposedly ran a business back when I was 13: Your team matters more than you do. Make them happy, and they’ll save you when you need them most.
Mishap #1: (4 months in business, 300 customers) I was driving down the freeway with my family on a rainy day in July. We were driving up the Jersey Coast, going to our next vacation destination. All of my responsibilities were temporarily designated to one of my co-founders, Tyler, and I received a terrible phone call:
“Hey umm… our servers are down! All of our customers are bitching at us!”
Oh. Bloody. Hell. We had downtime for the next 48 hours and eventually found out that one of our customers, once again, was phishing. In other words, somebody with an account on our primary machine was pretending to be PayPal and sent out fake emails. All of this from OUR server. This cost the company a few hundred dollars in revenue and thousands more in potential business, but it was a good lesson that I learned young. a) invest in security, b) figure out ways to get your customers online if such a problem ever happened, c) compensate them for having suffered through your stupidity, and d) be transparent and honest as to what happened. We failed to do all of the above when we needed to. Fortunately, we learned from these mistakes. We ended up giving out heavily discounted services and emailing updates to customers when they suffered through our careless mistakes.
Mishap #2: (9 months in business, 700 customers) I was in a hotel room on December 31st a few years ago. It was 11:59 and 15 seconds (+/- 10 seconds) and suddenly I get a phone call. Of course, another problem while I’m trying to enjoy my vacation. Co-founder Tyler tells me that some f**khead hacked into all of our servers and wiped off our clients’ accounts. Not. Funny. Except this time, we learned from our mistakes. My other co-founder, Alan, was also a nerdy Asian. He was brilliant. An absolute genius. He found out what happened and he patched the problems up within 15 minutes by reverting to our backup machines. Since this was new years, nobody was looking. We were so fast with getting things back online that not a single customer sent us a support ticket. This brings me to my next super important lesson: Always critique yourself and learn from your mistakes. If something terrible happens, (such as if some dickhead deletes all of your customers’ accounts,) then learn. Figure out what happened, patch it up, and promise that it’ll never ever happen again in the future. And if somehow it does, you’re going to lose business.
More to come on my stories from when I was a stupid, arrogant, teenage entrepreneur!
Jessica Mah is a 17 year old entrepreneur, blogger, and sophomore in college. She’s currently the founder of a startup, managing editor at Startupism.com, and Jessicamah.com. In her free time, she enjoys the prospect of being an underage angel investor while partying like a rock star.
January 31st, 2008 at 1:46 pm
Ah, I really enjoy these stories. I can learn from the mistakes of a stupid, arrogant, teenage entrepreneur =D
February 2nd, 2008 at 3:36 am
Ahhh, its been a while and I glad to see you’re living life with all its ups and downs
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Security is very important in any buisness especially for the systems you’re dealing with people’s personal information or money. Then again a lot of my co-workers are senior network security analysts so i’m a bit biased in that area >_>
Its good to appreciate the team, being a techie myself usually working in the back rather than the limelight its nice to hear them getting a shoutout
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April 30th, 2008 at 11:11 am
Been browsing trough your older posts and these two were really good! Mostly since my first “brilliant” business plan also involves reselling and i know about the chill when you get a call that stuff isn’t working… and you are on the road.
December 14th, 2008 at 8:25 pm
Ahh, haven’t we all been there before =)
Keep up the good work