The “No Headset Movement” by Jajah
I absolutely love how Jajah markets itself! I’ve written quite a few posts on the company before. They’re big fans of social marketing, they actively write on their blog, they have a tv show, they keep up with the greatest and latest in trends, and they now have cool community built around people who showcase creative ways to destroy a headset. Here’s how it works:
They’ve already gotten some really cool clips of people like Guy Kawasaki and Venky, one of their VCS, destroying headsets. By creating a website dedicated to people destroying headsets, Jajahs getting a lot of awesome word of mouth and creating more passionate users for itself. Good job, Frederik!
Here’s a video that my friend Poncho created for Jajah:
July 8th, 2007 at 4:42 pm
If anyone else wants me to do things for free swag or money, let me know. I’m the cheapest marketing whore around.
July 8th, 2007 at 6:28 pm
;all for headsets my friend.
Oh yeah, and Poncho? Will you dance at my children’s birthday parties?
one minor problem, I don’t have children yet…but I might work with chimpanzees soon, so you can dance at their birthday parties!
July 8th, 2007 at 6:41 pm
To be honest, I think that headsets make America. For example, when God created earth about 1,000 years ago he put humans on every piece of land, except the huge piece of land later to be deemed the United States of America(n headsets). God knew that there was something missing in the world, something that the humans needed that they did not have, so he turned to his disciple who recommended headsets…no one knew why, perhaps he knew that men would someday need a way to get away from their wives while they were PMSing, or perhaps he just really wanted to listen to Dragonforce, and this was the only way to get a new pair of headsets. “Headsets, my lord, Headsets are the answer to the problems of human kind! Create a pair of headsets to every man, and woman, I suppose, on Earth! CREATE MY LORD, CREATE!.” So God did. God created a pair of headsets for every man and woman on the face of the earth. Yet God, though what an image of perfection is he, forgot one vital piece of knowledge; that headsets are not indestructable. They will break. God needed a piece of land to build labor factories. He sent immigrants over to this land to work on fixing used and making new headsets. Thus became the United States of America; a land of factories, intensive labor, and immigrant workers; all for God and his headsets.
July 8th, 2007 at 10:42 pm
That is soooo funny!
July 9th, 2007 at 2:58 am
wicked! great video!
cheers, stephan from jajah
July 9th, 2007 at 9:58 am
It’s a stage name. It means “Dangerous”, because I’m such a wild and crazy guy.
It’s, you know, fitting.
July 13th, 2007 at 4:50 pm
Thank you Jessica for your ongoing support!!!
And thanks Poncho and Bad Idea Club crew for all your effort and participation in the “No Headset” movement! You earned yourself some cool “No Headset” wear and free global calling without headsets
Have a great weekend and cheers, Frederik
August 10th, 2007 at 4:23 pm
[...] to Jessica Mah for referring me to the contest in the first place, and Frederik Hermann of Jajah for sending us [...]