I thought it'd be interesting to document how my role as founder/CEO changes over the time, and that it'd be a great way to educate future inDinero team members how I contribute to the team. Back when we were just getting started, my job was simple: design features in photoshop, program them in ruby on rails. Show them to customers, gather feedback, rinse and repeat. But since raising money, I've been doing more "business-y" tasks to take inDinero to the next level. I'm sure my role will change over time, so I'll do this again when I feel that my role as CEO has drastically morphed once again.

10AM - Scan inbox for important messages, archive anything that isn't directly relevant to work. Schedule calls with potential hires, references for potential hires, and customers.

11AM - photographer from New York Times comes to visit us at the office. Takes a bunch of photos over the next hour. Noon - Eat Lunch, chat with customers over olark chat. Nice influx of requests today because of the mentions we got in American Express' Open Forum and Mashable.com over the weekend.

1PM - Call references for several potential engineering hires.

2PM - Talk to potential engineering recruit by phone, sell him on the idea of joining inDinero.

230PM - Chat with reporter from Reuters. Interview was scheduled only 18 hours ago! 315PM - Talk to lawyer about everything from employee compensation to other more confidential things :)

4PM - Another reference call for a potential engineering hire. Yes, we do a lot of reference checking!

430PM - Getting my new assistant up to speed on how to help me with my inbox, scheduling meetings to make my life easier, etc...

5PM - Review designer portfolios, work on improving candidate-flow for potential lead product designers.

630PM - break for dinner with the team.

715PM - talk to engineering recruit who we're about to extend a fulltime offer to. Answer his questions on why inDinero is the best startup in Silicon Valley, convince him to join us.

9PM - focus on only product, design new functionality based on the customer feedback I got earlier in the morning from people I chatted with through the inDinero website.

1AM - shower, read a book (this week, it's "Titan: The Life of John D. Rockefeller")

2AM - off to sleep, rinse and repeat process the next morning.