Jessica Mah is a soon-to-be junior in college and an aspiring entrepreneur. At the moment, she's debating between U.C. Berkeley and Claremont McKenna. Her blog details her journey through school and entrepreneurship. Click here to read her bio.

Jessica speaking @ the Next Web Conference in Amsterdam, April 2008
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Life of a Young Entrepreneur
Posted on May 16th, 2008 by Jessica.
Categories: Branding, Future, Growing Up, Jessica's Life.
At last, I am finally getting an Associates Degree from Simon’s Rock, the Early College! Honestly, the degree itself doesn’t mean anything, but it marks the beginning of my transition into *real* college. I learned so much in the past two years and wouldn’t have given it up for the world.
So what’s next? Plenty on the to-do list!
1) Choose a *real* college to go to. I’m currently debating between U.C. Berkeley’s infamous Computer Science program and the much more chill Claremont McKenna. Both are amazing schools, but they are ENTIRELY DIFFERENT from each other. The former is a huge public school, and the latter is a small ritzy private school. I’ll get a fantastic education and make friends at either institution, but the student life at Claremont is better hands down. For those who don’t know, Claremont McKenna is best known for how it creates leaders in business and politics — Michael Arrington was a student there, and young entrepreneur Ben Casnocha is soon to be a sophomore there.
This goes back to my last post about name brands. The powerful name brand of U.C. Berkeley is tempting, but it actually is a good school. I’ve been having a lot of difficulty sorting this mess out, so any comment is appreciated!
Note: The results of this poll will not necessarily influence me to go to one school over the other. And no, Jeremy Pepper, UCLA is not an option. Comments are appreciated!
Posted on May 12th, 2008 by Jessica.
Categories: Branding, Business, College, Company Review, Growing Up, Jessica's Life, Living, Marketing, Publicity, advertising, conversations/interviews.
Ironic Update: I’m currently debating between going to a popular and well known school VS a small liberal arts school that nobody knows about… Hard choices! Will keep you updated within the next few days.

When someone asks me what kind of laptop I have, they don’t actually care about what laptop I have. Instead, I’m indirectly being asked if I’m cool enough to have a MacBook or lame enough to buy into Microsoft. Same applies to college - if someone asks me where I go to college, they don’t actually care where I’m going, but whether or not I was smart enough to get into Stanford or Berkeley. When I tell them that I currently go to Simon’s Rock College, (the school I’m at now) they instantly think about underaged college kids who think they can fix the world. What does buying into a name brand say about the person? Does it make sense to base decisions off a name brand? Yes and no.
The power of buying into brands
People tend to underestimate the power of brands — not just the economical power that companies with brands have, but how buying into a brand reflects on the individual buying into the brand. When you see someone walking down the street with over-sized Chanel sunglasses, they’re supposedly telling you that they’re rich. When you see someone driving down the street with a Toyota Prius, they’re telling you that they’re environmentally friendly. When someone walks into the coffee shop with an iPod and MacBook, they’re telling them that they’re cool. (I would agree with that
) But the point is, the decisions you make on which brands you endorse inadvertently tells strangers who and what you’re all about. This can be good or bad, depending on the individual interpreting you.
Brand Names and Status Symbols = Insecurity
I’ve started to notice that people who buy into brand names tend to be insecure with themselves, depending on the brand that they’re showing off. If you’re insecure about being the cool kid in high school, you’re going to shop at Abercrombie & Fitch. If you’re a girl who enjoys pretending to be Paris Hilton you flaunt you (fake) Louis Vuitton bags. People who brag about their M.B.A.’s from big name universities are often clueless when it comes to actually running a company.
I recently read about a research at Merck who had almost a hundred patents hanging from his wall. He often bragged about being part of the elite group of scientists at Merck and that he had hundreds of patents to back him up. Of course, not a single one of his “accomplishments” translated into actual success. Flaunting off any brand name or culture symbol often gives off a negative effect that these people don’t realize.
If there’s one thing you get out of reading this blog post, look at name brands with a skeptic eye. What if I was interviewing someone and the first thing that comes out of his mouth is that he has a P.H.D. from Harvard? I’d probably give him a harsher interview than if he just told me what his basic skills are. If you’ve endorsed a name brand, great. If you’re rich or famous, good for you! People will know about it through other means, and there’s no need for you to brag about it. Doing so makes you look insecure about who you actually are.
The mistake of people instantly buying into a brand name
I was debating between quite a few companies this summer. I prefer not to list the names of the companies that my decision came down to, but I eventually chose PBWiki.com. I was debating between three companies, and about 90% of my friends told me to choose one of the “name brand” companies. However, I came to realize that choosing my summer internship based on the name brand would be silly — the choices I make reflect who I am as a person. The culture and type of company I choose indirectly says something about who I am as an individual. The people at this hot startup probably wouldn’t have paid nearly as much attention to me as the amazing people at PBWiki.com would.
All of this comes down to the basic questions: What am I looking for in my summer internship? Do I want to learn a lot, do I want to make money, or do I want something to add to my resume? A good name brand wouldn’t necessarily translate to my achieving all of the above objectives. My parents try to remind me of this with every decision I make. In fact, they raised me to look at name brands with a skeptic eye: maybe brands aren’t as good as the public see them as being.
Name brands aren’t ALWAYS bad
No, name brands aren’t always bad. Buying into them can be perfectly healthy, as long as the person understand his/her reasons for buying into a name. I’m a typical Manhattan girl who can tell between good and bad handbags — when I go out to buy a Louis Vuitton bag, I need to make sure that I’m not buying the bag to show off to friends. I didn’t buy an Apple MacBook this week just because everybody told me it was the “cool” thing to do. I bought it because it doesn’t crash and it because it boosts my productivity. I know my motives, and I can confidently say that I bought into the Apple brand for reasons unrelated to the name itself. Not to mention, by endorsing the competitor, (Microsoft) I’d be making myself available to a lot of critique.
With all of that said, hopefully you agree with me in that name brands aren’t always as great as they seem to be! When you’re buying something with a name attached to it, you may be inadvertently telling people who you are and where your priorities in life are. When someone flaunts their popular name brands, it’s likely that they’re insecure about something. Never underestimate the underlying power of a name brand! And last but not least: Owning a MacBook makes me instantly cool. Thank you and good night!
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on May 9th, 2008 by Jessica.
Categories: Friends, Growing Up, Jessica's Life.
My biggest pet peeve is when people complain about how they have soOooOoo much work to do, yet they can’t get themselves to do it. I’m currently in the middle of finals week, and I ask a lot of people how their studying and work is going. Unfortunately, the vast majority of people here just don’t know how to get stuff done. They complain about the workload, they procrastinate by partying or hanging out with friends, then they complain some more. I just don’t get it!
I see a few ways that people can procrastinate — some aren’t nearly as bad as others:
1) Stupid procrastination: Partying, hanging out, Facebook, and a lot of complaining about the massive workload. I’d say that 80% of all procrastination could be considered stupid procrastination.
2) Busy-work procrastination: You have a few types of work to do: Complicated work, and busy work. Complicated work consists of using your brain to actually get something done. Busy work consists of just getting up and doing it. Such tasks include cleaning your workspace, getting phone calls done, replying to emails, and other such chores that (eventually) need to get done.
3) Educational procrastination: This is the one you’ll often see me doing. When I get bored of my politics assignment, you’ll find me reading the news or watching a TEDtalk. While doing this doesn’t get anything done, at least I’m learning something new!
4) HEALTHY procrastination: And last, but not least, the best type of procrastination: Getting real work done in order to procrastinate the chores and hanging out with friends that you were supposed to do. Back in high school, this was my primary method of procrastination. I would work long and hard on my business in order to procrastinate having to hang out with my friends on a Friday night. My parents wouldn’t call this *healthy*, but at least it’s better than stupid procrastination.
So you ask, why am I “procrastinating” my studies to write this blog post? I accomplished my milestones, I got stuff done, and I need a break. How’s that for an excuse?
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on May 9th, 2008 by Jessica.
Categories: Growing Up, Jessica's Life, Upcoming.
Hey all! I’ve finally made final decisions as to what I’ll be doing this summer. I’ve been super busy with finals week, but I’m stoked for this summer! Here’s the scoop:
1) Summer internship at PBWiki.com — an awesome site that I frequently use for school projects to collaborate with my peers. I met the founder, David Weekly, on a MeshWalk in Palo Alto last year. Little did I know that I’d one day be working for him! I took a look at many different companies this summer, but I came to realize that PBWiki is one of the few companies that keep under the radar and actually get stuff done. More press does not necessarily equate to better company or better internship.
2) Summer courses at Stanford. No, I haven’t (yet) gotten accepted/rejected from Stanford, but I find out in six days. Regardless of the outcome, I’ve decided to take Data Structures and Discrete Math at Stanford this summer.
3) Co-hosting a show that I can’t yet talk about. A friend and I might be co-hosting a show that’s somehow related to entrepreneurship and tech. I’ll have to keep the details to myself for the next few weeks… stay tuned!
I’ll be moving out to the valley in the next week and a half, possibly for good. I’ll let you know what colleges I get accepted into within the next week or so.
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on May 7th, 2008 by Jessica.
Categories: Business, College, Growing Up, Jessica's Life, Motivational, conversations/interviews.
It’s pretty cool having random people praise me for doing all the cool things I’m doing, but it has its downsides — plenty of them! People often tell me that they’re jealous of me because I’m young and ambitious, but they don’t typically see that high expectations means more pressure for me to succeed. And when (or if) that success doesn’t come, I’ll feel like a schmuck. However, worrying about failure is just a waste of energy.
Throughout my internship search, I was often asked about the possibility of burning out. Since I’m doing so many things at a young age, is there a chance that I’ll break down and detach myself from the world? Sure, but that’s unlikely because I’ve surrounded myself with plenty of successful and motivated individuals who keep an eye on my every move. However, all of these people are inadvertently placing more pressure on me to succeed because of their involvement in my life. If they didn’t believe in my future, why would they invest their time into me?
Fortunately, this is a (very) good problem to have. It’s kind of like when you’re having issues scaling your website because of the massive influx in traffic. You don’t know if your company is going to succeed, but your visitors see incredible value and promise from using your website over others. As my friend Brian mentioned, it’s up to the company or individual to take advantage of as many of these opportunities possible. If visitors come to your site, do as much as you can with those visitors. If you get accepted into Stanford, take advantage of the alum network and every educational resource you can. And after you’ve invested your time and skill, your success depends on some luck. When luck has taken control over a situation, worrying about the outcome is usually a waste of energy.
One of my friends from TED told me that the myth of business being about luck isn’t as true as it seems. Being smart at the 95%tile is the bare minimum to be considered worthy of success, after which point luck takes precedence. Part of the genius such a person would have is the ability to plan for the unplanned — in other words, if things don’t pan out, these people have solid plans as to what they’ll do next to succeed. Such people tend to surround themselves with intelligent friends and advisors. They attract lots of people who believe in their future.
Put yourself in the shoes of one of these genius entrepreneurs. Investors, board members, employees, customers, friends, and family count on you to wheelbarrow millions to the bank. Your immediate thought should be to work hard and to kick butt. If the opportunity at hand doesn’t pan out, look for another opportunity that may result from having failed. For example — if I didn’t get rejected from Stanford last year, maybe I wouldn’t have decided to pursue Computer Science and apply to TED and network with as many people as I have. What would have happened, I don’t know, but I believe in my ability to find long term success in one of the future opportunities that await me.
As my friend Chris Yeh would say, worrying about failure is a waste of emotional energy. He’d tell me to stop writing this blog post and do whatever I need to do in order to succeed in life. You know what? He’s probably right.
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on May 6th, 2008 by Jessica.
Categories: Business, Hiring, Problems, conversations/interviews.
I made an unannounced visit to San Francisco last Friday to search for the perfect internship. I was interested to learn what kinds of questions different companies asked, and I thought I’d share one with you
1) There’s a time machine in the other room. When/where would you go and why?
Hours after being asked this question, I was still thinking about it! The purpose of asking this question was to see how I think. What would I do and why? If I were to ask this same question to a prospective employee, I’d be most interested in hearing his/her reasoning for going ahead or back in time.
If the candidate said that he wanted to go to the future so that he could fast-forward to living with fame and success, I wouldn’t be impressed. Such an answer shows that the candidate sees ends as the means, and wishes to skip past the hard labor and work. I’d want to work with people who enjoyed working everyday, regardless of the money and success that we all obviously want.
On the other hand, if the person said that he wanted to go back in time, I’d be most interested in what he would do or change about the past. It’s not as easy to give a bad answer here — you either regret your past and choose to fix it, or you go back in the past to re-experience something amazing. One reader even suggested that I go back in time to witness a piece of history. Meet a historical figure! Something like that…
So you ask, how did I answer? I told the interviewer everything I wrote above — essentially why I wouldn’t go in the future, and my possible reasoning for going in the past. In the end, I decided not to use that time machine. I appreciate the bad and embarrassing experiences I’ve had in the past because I’ve learned most from my mistakes. In hindsight, it would be pretty cool to go back in time just to witness the Seneca Falls Convention or the drafting of our constitution. Beats me!
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on May 5th, 2008 by Jessica.
Categories: Jessica's Life.
It’s been a busy week! While I love to write about my thoughts on doing business, many readers have been asking to hear about the exciting happenings from my life. Here they are!
- Got my first MacBook this week!
- Deciding on my summer internship
- Preparing myself for more college acceptance letters! I’ll put up a poll for when I find out from more schools. Wouldn’t it be amazing to know that you guys will have helped me decide where to go to school?
- Turning 18 years old later this month. Is it even worth mentioning my age anymore?
And lastly, I’ll be graduating with my Associates Degree from Simon’s Rock, the Early College, later this month. Yippee!
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on May 1st, 2008 by Jessica.
Categories: Business, Hiring, Jessica's Life, Leadership, Social Science.
One of my readers told me that he was planning to start a company, but was having trouble assembling a top notch team. His “trustworthy” friends have day jobs and play warcraft in their spare time, which leaves him with a few outsourced coders to make his product for him. I told him my views on outsourcing — I don’t like the concept of outsourcing the entire engineering team because the founder/visionary loses control as to where the project is actually headed. Not to mention, how is this person to know that these outsourced coders are as good as they claim to be?
Well, he doesn’t know how good these outsourced coders are. And since this person isn’t a coder, he doesn’t know what kind of questions to ask his prospective engineering team. If that’s the case, I say that there’s no point in starting the company. It’s harsh love, but it doesn’t make rational sense to start a company without trustworthy, top notch co-founders. Here’s why:
1) Without a top notch team, you’re wasting precious time and energy. Some people will work on a company for a few years, shut down, and calculate their costs. They spent $XX,000 on product, legal fees, etc… They often shrug off their failure as not being a big deal, but what they’re not calculating is opportunity cost. By settling for a mediocre team, it shows that you’re willing to invest additional time and energy on inadequate personnel who are more likely than not to drag your company down. Not to mention, in the very likely event that you fail, you’ve lost a huge opportunity cost as well. The only way to justify opportunity cost is to say that a failed startup taught them priceless skills that couldn’t have been easily taught from reading a blog. However, not hiring a mediocre team is easier than it seems. Just don’t do it. It’s tempting, but it’s not worth your priceless time and energy.
2) By settling for mediocrity, you’ve already established a negative company culture. Paul Graham says that a startup’s culture is firmly established within the first few months of a startup’s life. This is usually determined by the habits, ideologies, and beliefs of the founders. By settling for a mediocre team, you’ve already told the world that you’ll settle for crappy employees out of desperation, even if this isn’t your intention. As I’ve mentioned in previous posts, people go to conferences and join companies because of the people there. If the first few employees in your company are mediocre, so will be the employees who follow. In other words, if you’re so desperate that you’ll settle for a mediocre employee, your company probably isn’t worth starting.
3) These outsourced coders don’t have passion for the product. It’s a problem if the engineering team isn’t dedicated to the well being of the project. These people are more often than not consultants — they work on projects that they may or may not particularly enjoy. They get paid either by the milestone or by the hour; equity isn’t usually offered, and they usually aren’t interested. The first few employees (if not all) should be 10000% motivated to see the product succeed. It truly helps if they’re able to relate to the product on a certain level — for example, I’ve used PBWiki.com to help me plan my presentation in Amsterdam. I’ve used PBWiki for a marketing project I had at U.C. Berkeley. As a student and prospective intern, I could relate to the product in a way that many outsourced coders couldn’t — this isn’t to say that they can’t, but it doesn’t make sense to *force* passion into your employees. These things are best natural.
I’m sure to receive an email from someone who’ll suggest, “well how about a mediocre receptionist?” Again, it doesn’t matter: Mediocre receptionists will do nothing but make your life miserable. Maybe they’ll forget to return phone calls. Perhaps they’ll screw up your schedule. What if they’ll sound nasty to prospective clients on the phone. While these may seem farfetched, it’s not a risk worth taking. If I had to hire a receptionist for my next startup, I’d look for problem solving abilities. I’d ask her some of the interview questions that I would ask my engineers because I’d like to trust my “receptionist” with the role of being my twin — an extra person who can take care of things and solve unforeseen issues in my personal and professional life.
In a nutshell, I view startups with mediocre employees as being subpar, average, and bound to have unforeseen problems that your mediocre employees will be incapable of solving. Let’s say that you don’t agree with me — you think your coder is awesome, he loves your startup idea, but he’s just a mediocre coder. In that case, you’ll likely be forced to deal with his/her issues and inadequacy in ways that I can’t possibly predict for you. In other words, you’re sent back to my first thesis: that without a top notch team, you’re wasting precious time and energy. No startup founder should suffer through entrepreneurship in the hopes of getting rich. Doing so goes against what being an entrepreneur is all about, which leads to abysmal failure for some very thought out reasons.
The next time you start a project, a company, a non-profit, or whatever: Ask yourself, “is my team only mediocre?” If so, find something else to spend your time on.
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on April 29th, 2008 by Jessica.
Categories: Business, Hiring, Interview Questions, Jessica's Life, conversations/interviews.

All of us know that Google asks silly interview questions to its job candidates. Some people think that asking these questions are stupid, but I think it’s smart! Yes — lately, I’ve been supporting Google on their recruiting/hiring processes, but only because I think their practices are rational and worthwhile. In the coming few months, I’ll post a random interview question. Hopefully, you’ll be brave enough to either comment or email me with your version of the answer!
In any case, I was chatting with aspiring entrepreneur Mazy Kazerooni this evening, and he randomly asked me:
You have to get from point A to point B. You don’t know if you can get there. What would you do?
Quite honestly, I spent the next 10 seconds of my life staring into space with a look of confusion on my face. I quickly realized, it was a mock Google question. There’s absolutely no further context given about the situation — you’re left to your creative devices to solve the problem in whatever way you wish. The beauty is that there’s no *correct* answer, and there are so many ways of solving it.
In response to the above question, I would probably first ask myself if it would take more time to investigate the route of going from point A to B than to just go. If so, I’d just try go get to point B. If I hit a dead end, I’d look for alternate routes before going home.
Another idea might be to plan the trip from point A to B in advanced. I’d pick the best vehicle possible, find the best navigator out there, and prepare for any unplanned detours. I’d pack enough food/gas/resources to get me through any storm, plus extra in case I’m stranded. In other words, I’d have my exit strategy in place. My “navigator” serves as a metaphor for the co-founder in my company. By “detour” I mean other ideas that can take me to the same end location. The range of possible answers goes on and on.
So why ask such a “silly” question? Because you’re able to test the creative thinking of the job candidate. Do they give up? Do they relate the problem to something like running a startup, as I did? Do they ask the first question of “would it take more time to investigate the route of going from point A to B than it would to just do it?” While there aren’t necessarily correct answers, there are plenty of wrong answers — among them being the uncreative answer of “I’ll keep trying until I get there.” My friend Jacob suggested,
“i think that question mazy asked you is less a creative solution question and a more a “introspection concerning the nature of your person” question”
And he’s right too - hiring isn’t just about trying to determine whether or not the candidate is *smart* — it’s about figuring out their methods of doing things, analyzing the way they think, and what things they prioritize over others.
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.
Posted on April 29th, 2008 by Jessica.
Categories: Business, Growing Up, Jessica's Life, Leadership, Social Science, Stupidity, conversations/interviews.
Let’s say that I was somehow best friends with Bill Gates and Steve Jobs. I asked them where I should go to college next year. Let’s also pretend that I had the choice between Stanford and Harvard. Bill Gates tells me Harvard, Steve Jobs tells me Stanford. Assuming that I respect both of them equally as much as the other, what am I to do with this conflicting advice?
I was having sushi with my friend Alana Taylor this weekend — we were talking about this very topic of how people often give us completely contradicting advice, and we’re often left with the original question left untouched. We talked it over and agreed that that advice should be taken lightly. Everybody has a different realm of expertise and individual biases that will lead them to answering in different ways. Perhaps there is no *correct* answer! One of the most important skills a student or leader can have is the ability to aggregate all of the conflicting opinions and make a final decision based on the advice people gave.
When asking for advice, it makes sense that you provide the advisor with all of the information you can possibly give, including context and what the decision should be based on. For example, to the above question, I wouldn’t just ask, “where should I go to college?” I’d include rating criteria, which include my preference of weather, my prospective major, etc etc…
But how about if I instead asked, “how do I run a technology company?” Bill Gates might tell me to create advanced technologies and market in such a way that suppliers prefer my product over the competitors’. Steve Jobs might tell me me one word: “simplicity.” Why not do both? There’s tremendous value from accepting advice from two completely different individuals, because they’ll both offer unique and sometimes conflicting advice that will allow you to make a better informed decision.
Now let’s say that George Bush had the task of fixing up the software engineering departments in all government institutions in America. Let’s say that our friend George was a Windows fan. Unfortunately, he would only accept advice from Microsoft evangelists. If he had to build a team of advisors for this project, he wouldn’t let any Apple fans onto the team, as his leadership experience suggests. Except by doing so, he’d basically be preventing himself from hearing potentially amazing advice from people who may not necessarily agree with him on everything.
In a nutshell, here’s what I would do if Bill Gates and Steve Jobs offered me conflicting advice:
1) I’d ask them for their advice, offering them context and criteria by which to respond.
2) I’d encourage conflicting and different advice from each, because they’re both incredibly different people who have very unique things to offer.
3) I’d take their advice lightly and make my own decision. In some cases, I won’t be able to combine conflicting ideas together. Instead, I’ll have to choose between who’s right and who’s wrong. Doing so is difficult, but being able to make an informed decision is among the most important skills a person can have!
Jessica Mah is an aspiring entrepreneur, blogger, and sophomore at Bard College at Simon’s Rock.
She loves chatting with fellow students, readers, and entrepreneurs, so don’t hesitate to email her or message her on AIM! Feel free to subscribe to her blog or stalk her twitter.